Dec 6, 2022

The boating industry has welcomed over 800,000 new boaters into the fold in the last couple of years and is hard at work reaching new, more diverse audiences to continue growing boating. As more and more people experience boating and boat ownership for the first time, it is incumbent on marine businesses to make sure...

Jun 3, 2022

I love to mix in guests who may not be ‘in’ the boating industry but rather demonstrate to us what boating can enable. Stephen Ladd is an author and adventurer who certainly pushes the limits on where a boat can take you.

In is mid-30s, Steve designed and built a 12-foot boat named Squeak and rowed and sailed her...

Mar 17, 2022

If you have seen a boat rising out of the water as it gets on plane and seemingly gliding above it, you have seen hydrofoiling in effect! Hydrofoils have been used in high technology applications like the Americas Cup races for years and have recently been applied to recreational craft including smaller runabouts and...

Jan 17, 2022

Think about your typical vehicle buying experience, whether it be car or boat. You research online, head to the showroom either eager to interact with a salesperson armed with all of your knowledge or dreading the back and forth, let me ask my manager negotiation. Some showrooms may stand out to you – well...