Preview Mode Links will not work in preview mode

Welcome to Anchors Aweigh, a podcast for boaters, by boaters. As owner of Freedom Boat Club Lake George, and the Queen Boat Co marina, I have seen firsthand the power that boating has to bring families and friends together, sharing experiences that will create lifelong memories. Each episode features an in-depth conversation with a boating expert or industry leader, where we cover things like boating tips, tricks, and essential gear; hear great stories from the water; and discuss trends in the industry. If you’re new to boating or have been on the water since before you can remember, our hope is that you will find these conversations enjoyable and informational and you will be inspired to get on the water, stay on the water, and bring other people to the water!

Dec 6, 2022

The boating industry has welcomed over 800,000 new boaters into the fold in the last couple of years and is hard at work reaching new, more diverse audiences to continue growing boating. As more and more people experience boating and boat ownership for the first time, it is incumbent on marine businesses to make sure that the boating experience is as headache-free as possible. One aspect of boat ownership that can be frustrating is not just the expense of service and maintenance, but the challenge in finding good service providers. One company looking to change that dynamic is SHIPSHAPE.PRO.


I got to speak with Merrill Charette, founder and CEO of SHIPSHAPE.PRO. While living on his sailboat the last 5 years, Merrill has launched several marine industry focused businesses, products, and even a podcast! Merrill’s Marine Industry Digital Agency helps marine businesses optimize their presence on the web. On the Shipshape podcast Merrill interviews top boating journalists, experts, and liveaboards exploring the many perspectives of life on the water and in the maritime industry. At SHIPSHAPE.PRO, Merrill is working to connect boat owners and service providers to reduce the friction of boat ownership and help boaters remain boaters for longer. Merrill was also inventor of the Dinghy Thingy which was featured at (and saved) the Newport Boat Show in 2019. We discussed life aboard a sailboat, how he got into the marine business, and much more, enjoy!